Tag: marketing

Apps

Alexis Fogel, Hillary’s emails, and telling the truth at all times – VB Engage

This week, Travis and Stewart discuss Hillary Clinton’s biggest email mistakes. No, not those emails, but the thousands she sends to her supporters every day. Being fair-minded, we also talk about Donald Trump’s emails. Thanks to new research on both candidates’ email practices, we highlight three “yuge” email marketing lessons for your business. We also…

Apps

Gaming the system: Why you need to get your mobile users competing

GUEST: When a new app publishes, it has to overcome the challenge of discoverability. In the iOS ecosystem alone, there are around two million different apps available in the App Store on any given day. And there’s a reason for this high volume: Apps are pretty lucrative, with total app revenues projected to top $75…

Apps

Urban Airship launches two messaging APIs, support for Apple News notifications

As new devices are added to the digital soup every day — from smartphones to home automation, connected cars to virtual reality — the process of delivering significant customer messages at the right time, on the right platform, is becoming more sophisticated than ever. And the rewards are there. A recent study showed that triggered…

Apps

Swrve launches Conversations to help engage mobile users in-app

If you want to make sure your app doesn’t get uninstalled in today’s competitive market, you have to keep engaging with users via relevant communications and messages. Today, Swrve — the mobile marketing platform — has announced the release of Conversations, a new in-app message solution that makes creating and delivering useful notifications easy. I’ve seen…

Apps

App Annie study shows U.S. retail leads the way in mobile disruption

For years, the retail industry has been talking about the rise of mobile and how it may disrupt everything. But according to a new report released today by App Annie — an app analytics and market intelligence company — the future is already here. Mobile, especially in the U.S., has already taken over. Looking at…

Apps

IronSource launches Aura to give 100 million smartphone users the cure to shovelware

If you’re an Android user, you’ve probably had a terrible experience with shovelware — the “helpful” apps manufacturers and carriers add to your phone without asking. Typically, these apps suck up precious storage space. Even worse — like a free U2 album — they’re universally disliked and can’t be deleted. And as far as mobile…

Apps

Neumob brings its app acceleration technology to China

EXCLUSIVE: There are many reasons a user might choose to uninstall your app. Maybe it is annoying. Maybe it doesn’t work. Maybe it just plain sucks. But increasingly, and especially in markets where 4G data speeds are a mere dream, consumers uninstall apps — or even avoid installing them in the first place — because of…

Apps

Apple’s App Store search ads launch: 3 things you should know

ANALYSIS: Apple’s long-promised and long-awaited search ads are finally here — or almost here . And they’re going to be tremendously important for app publishers and marketers, since 65-80 percent of all app installs happen after a search on either the App Store or Google Play. But not everything works the way app publishers might think. At a…