Tag: marketing

Culture & Gaming

Yes, loot boxes and card packs reek of gambling

GUEST: Loot boxes are inescapable now. You will no doubt have encountered them already, as they are seemingly compulsory in every major new game. Perhaps you’ve opened some Hearthstone packs, which bristle with magic and static electricity as their contents is revealed. Maybe you’ve poured some money into FIFA Ultimate Team in search of Messi…

Tech

LinkedIn brings lead generation forms to Sponsored InMails

Seven months after introducing lead generation forms to sponsored posts , LinkedIn is adding support for the data collection tool to Sponsored InMails, creating an opportunity to target users of the professional social network both publicly in the news feed and privately via message. Marketers will be able to curate qualified leads and contact information…

Culture & Gaming

Redditors will collaborate to move Anki’s Cozmo robot through rooms

Robot marketing has evolved. Today, Anki’s Cozmo robot will participate in a livestream that turns all of the social networking site Reddit into a kind of virtual escape room. The event is an homage to Reddit and its culture, and it represents a new way for people to interact with Anki’s Cozmo robot. Cozmo is…

Tech

YouTube partners with Ticketmaster to promote tickets for live shows below artists’ videos

While Spotify, Apple Music, and similar audio-streaming services are popular conduits for finding new (and old) music, YouTube is often the first port of call for those seeking a little visual stimulation to go with their tunes. YouTube, it is fair to say, is a major destination for music fans around the world, and as…

Tech

Skype’s new Professional account lets online tutors manage bookings, accept payments, and more

Skype is introducing a new version of its telecommunications app geared toward online tutors and small businesses. Known as the Skype Professional Account,  the new service will initially only be available on desktop and will be landing shortly in preview for U.S. users, who can apply for early access now . The new Skype incarnation…

Culture & Gaming

Game devs: Build your community as you build your game

GUEST: Mobile gaming communities provide publishers with an opportunity to engage users who want to become better players, share experiences, and discuss the nuances of games. For developers and marketers alike, communities can be a means to monetize games while also improving user experience, which builds deeper bonds with players, ultimately increasing player retention. By…

Start Ups

Learn how to market yourself by creating a personal brand

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. Hey, I’ve got a question for you. How would you describe your personal brand?  Okay, that’s probably not a question you’re going to have to answer very often in your life, but the way you present yourself to…

Culture & Gaming

PlayStation leads again, but Xbox rises in October’s $102.3 million gaming TV ad spend

GUEST: It’s the fall, and with it comes the end-of-the-year rush of big games. And as Microsoft and Sony ramp up their years-long fight for your attention, they’re spending a ton of bucks, too, accounting for 60 percent of October’s ad spend. GamesBeat has partnered with iSpot.tv , the real-time TV ad measurement company with…

Tech

ProBeat: Web Summit is the Twitter of tech conferences

I had the opportunity to attend Web Summit this year in Lisbon, Portugal, along with almost 60,000 people from over 170 countries. If you represent a startup, a big technology company, something in between , a group of investors, or a media publication, this is an event you shouldn’t skip. But be prepared, because Web…

Mobile

Google ‘strongly supports’ disclosing buyers of online political ads

(Reuters) — Alphabet’s Google unit told U.S. election regulators in a letter seen by Reuters on Thursday that it “strongly supports” tightening rules on online political advertising as part of efforts to curtail “foreign abuse and influence” in elections. Federal lawmakers have criticized Google, Facebook Inc and Twitter Inc for not doing enough to identify…