Tag: marketing

Culture & Gaming

PlayStation extends its reign as the gaming brand with the most-seen TV ads

GUEST: The Nintendo Switch might have outsold the PlayStation 4 in September, but it’s Sony video game console that’s ruling the TV screen, leading in ad impressions month after month. GamesBeat has partnered with iSpot.tv , the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs, to…

Culture & Gaming

Vungle replaced CEO after learning of arrest for felony assault and child abuse (updated)

Zain Jaffer, who founded mobile ad firm Vungle and was its CEO until this week, was arrested on Tuesday for attempted murder, lewd act upon a child, and other related charges. On Thursday, the San Francisco-based maker of a video ads platform announced that the board of directors had placed Jaffer on an indefinite leave…

Mobile

Mobile video ad firm Vungle gets new CEO in leadership shuffle

Vungle  has been one of the fast-growing companies in mobile advertising. And today, the San Francisco company announced that it has had a change in leadership as its founder Zain Jaffer has taken a leave of absence for personal reasons. Vungle said recently that it had reached a $300 million run rate for annualized revenues from…

Cloud

Flickr shutters Wall Art print service and offloads Photo Books offering to Blurb

Many have speculated about what would happen to Yahoo’s image-hosting offspring Flickr after the (former) internet giant became part of Verizon’s family . While we still don’t know the full impact this acquisition will have on the once mega-popular photo site, Flickr has now given at least something of a hint. Flickr has offered a…

Mobile

Twitter launches Video Website Card ads for businesses

Twitter is introducing a new video ad format today designed to help brands raise awareness and drive traffic to their websites and other online properties. The Video Website Card, which has been in limited beta with some advertisers for several months already, is an extension of the Website Card that launched back in 2014 ….

Tech

Venmo now lets you pay online at millions of U.S. retailers where PayPal is accepted

Venmo , the popular peer-to-peer (P2P) payments platform owned by PayPal, is now opening to millions of online retailers across the U.S. PayPal revealed back in 2015 how it planned to cash in on its Venmo business by leveraging its popularity with millennials and expanding beyond P2P payments, which offered limited scope for monetization. The…

Tech

Study shows mobile marketers are missing holiday season opportunities

EXCLUSIVE: The holiday season is fast approaching, and marketers everywhere are rubbing their hands together, contemplating the rich vein of frenzied consumer spend on offer. But a report released today by YouAppi — the mobile growth marketing company — shows that the same marketers are missing critical opportunities in the run-up to the holiday season, especially…

Tech

eBay launches authentication service to combat counterfeit high-end goods

Ecommerce giant eBay has launched a previously announced service designed to combat the scourge of fake goods on the platform. eBay has proven popular with fake goods’ sellers for some time , with fashion accessories  and jewelry featuring highly on counterfeiters’ agenda. The company announced eBay Authenticate way back in January  with a broad focus on giving “high-end” goods an…

Mobile

Huawei challenges Apple and Samsung with new Mate 10 smartphones

(Reuters) – China’s Huawei has unveiled a new line of smartphones that match or even improve on key features offered by Apple or Samsung while undercutting their rivals on price. Huawei aims to distinguish itself through technological advances that will put it on a level playing field with the most coveted premium-priced devices, helping to…