Tag: marketing


B2B data platform ZoomInfo was acquired by private equity firm Great Hill Partners for $240 million

ZoomInfo , the subscription-based B2B platform that sells access to company data such as contact details, employment history, and other background information, was acquired earlier this week by Boston-based private equity firm Great Hill Partners. But the company didn’t reveal how much it was acquired for — until now. A ZoomInfo spokesperson has confirmed to…


HMD Global is preinstalling surveys on Nokia phones

OPINION: If there’s one thing consumers don’t like, it’s being spammed with calls, instant messages, and texts involving promotions and other forms of marketing chicanery — especially when they haven’t given consent. What may be even more annoying, however, is turning on your phone to find a survey has been baked directly into the software….


Alibaba beats analysts estimates with Q1 revenue growth of 56%

(Reuters) — Alibaba, China’s top e-commerce firm, beat analyst’s estimates with a 56 percent rise in first-quarter revenue, driven by growth in online sales which make up most of its business. Thursday’s results show that Alibaba Group Holding, one of Asia’s most valuable companies, is benefiting from more and more Chinese buying an increasing proportion…


Mari Smith, Facebook secrets, and Walmart’s creepy AI – VB Engage

In this week’s episode, Travis and Stewart interview the Queen of Facebook, Mari Smith, at Unbounce ‘s CTAConf . Mari divulges what really works and what doesn’t when it comes to using Facebook for your business. We also discuss two big funding rounds for two very different data analytics tools, and we dig into what…


Facebook will now prompt you to create a charity fundraiser for your birthday 2 weeks in advance

For many, Facebook is pretty much the only way to “remember” friends’ and families’ birthdays. Unless you’ve chosen to hide your big day through the app’s settings, you’ll likely be inundated with well-wishers on your birthday each year. According to Facebook product director Mike Nowak, 45 million people mete out birthday wishes on the social…


Facebook expands its Craigslist-like Marketplace into 17 European markets

Facebook has announced that it’s expanding its buying-and-selling Marketplace service to 17 new markets in Europe. Marketplace first landed last October in the U.S., U.K., Australia, and New Zealand, and was quietly added to Canada, Chile, and Mexico shortly after. From today, it will be arriving in: Austria, Belgium, the Czech Republic, Denmark, Finland, France,…

Culture & Gaming

Blatant clone or marketing hoax? The curious case of Tokyo 41 and Tokyo 42 [Updated]

Alleged footage from an emulated version of Tokyo 41. The game industry isn’t a stranger to accusations that a new game is just a lightly reskinned clone of another title . But there’s that, and then there’s the “cloning” debate surrounding Tokyo 42 and its alleged inspiration, a 30-year-old ZX Spectrum and PC game called…


End of an era: Amazon to shutter its LoveFilm by Post video rental service in Europe on October 31

It’s the end of an era for DVD and Blu-ray fans in the U.K. and Germany, as Amazon announces the end of its LoveFilm by Post service in the two European markets where it still operates. The internet giant sent an email to subscribers today, notifying them that it will now be putting all its…


Snap’s user growth is slowing, but advertisers don’t care

GUEST: Coming off the heels of Snap’s Q2 earnings , its second report since going public in early March, it seems as though Wall Street is mainly concerned with one thing: user growth. But that’s the wrong metric to use when determining advertiser adoption, which is the ultimate revenue driver for the company. To truly…


Rand Fishkin, super-haves, and the state of SEO – VB Engage

Since this week’s guest is known for his “whiteboard Fridays,” we are releasing this post on Friday! In the news this week, Travis and Stewart discuss a new report that suggests marketers are worried about automation taking their jobs. This segues seamlessly into a conversation about the have-nots, the haves, and the new breed of…